My role is to help clients improve their online performance by building relevant analytics assets and enabling valuable use cases. In order to do that I work directly on projects, lead and support the analytics team, and sync with other teams or stakeholders.
Experience
Helping clients optimize their website performance with data, I lead a team of experts that implement data collection, analyze performance, and design experimentations.
I also work closely with other capabilities to create synergy or commercial angles, and answer the challenges of privacy evolutions.
I develop my capability through tech research, upskilling, and external networking, as well as operations management, recruitment, career development.
I worked with clients to improve their conversion rate and overall performance on the website. This means helping them on data collection and media performance measurement, conducting advanced analysis with web analytics data, rich tracking, and UX insights, creating a prioritized roadmap for test and experimentation, and delivering that roadmap.
I also supported on creating commercial offers and pitching, on research & development, and on team upskilling.
Handling of agency clients for display, affiliation, and SEA. I operated the day to day on those channels, built reporting and analysis, helped the clients on their strategy, developed commercial offering for the agency, and participated in presales process, handled sourcing and partnerships, and managed interns.
Taking initiative, I grew from an initial affiliation role through display and into acquisition and attribution, with an increasingly strategic scope. I also developed internal agency offerings and managed partnerships with publishers and technology vendors.
Handling of clients affiliate marketing campaigns in the finance and travel team for the french market. I worked on creating the media mix, campaign optimization, reporting and analysis. I learned the diversity of digital activations and the challenges of data collection.
Over this 8-month internship I built strong digital marketing foundations and was managing several accounts entirely autonomously by the end of the placement.
CTL Clic was an e-commerce startup specialising in individual sports (cycling, golf, kitesurfing, equestrian). In a generalist role I handled newsletter production, community management, back-office, partnerships, AdWords campaigns, and ad creative.
Working across multiple projects simultaneously with constrained resources taught me to prioritise effectively — a mindset that has stayed with me ever since.
Skills
I design and implement analytics setups end to end, from data model to tagging architecture to governance. I work hands-on with your analytics tools, tag management, and server-side infrastructure, and I make sure setups stay current: consent management, CAPI, Google Tag Gateway, business data enrichment.
I've worked with most major analytics platforms on the French market and know how they compare.
I ensure data quality, prepare datasets, and build dashboards. I also run audits and deep dives in your data to get the insights you won't see in the interface.
I can lead teams of data science and engineering to go further, and I can leverage product analytics tools.
I'm hands-on with A/B testing and CRO from tool selection to methodology and upskilling teams. I help build ecosystems where the right signals and audiences are available for media activation, and I help you setup attribution tools or custom frameworks.